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How Sala Family Dentistry's New Office Helps Create Millionaire Employees

How Sala Family Dentistry's New Office Helps Create Millionaire Employees

When they embarked on the largest effort in their practice history — the project several years ago to expand their office from 4,200 square feet and ten treatment rooms to 17,000 square feet with 27 treatment rooms — brothers Dr. Jason Sala, DMD and Dr. Todd A. Sala, DMD didn't yet imagine how their new office could help them create something far greater than just their personal success.

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Harnessing the Power of Patient Personas to Elevate Your Dental Practice Marketing

Harnessing the Power of Patient Personas to Elevate Your Dental Practice Marketing

Let's be honest, many dentists and practice managers speculate. They hypothesize about what concerns patients. They formulate marketing website copy and advertising campaigns built on their own interpretations, without directly engaging with the people who will genuinely utilize their dental services. This method isn't just inefficient; it's a squandering of valuable time and resources.

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