I have to believe that every dentist wants to get to the next level. In order to get to the next level, a good set of goals needs to be established. How do you start the path for growth? It’s impossible to scale and grow your dental practice without setting goals. Goals appear in any discussion where growth, change or success are mentioned. But it’s almost impossible to achieve any organizational Goal without proper Leadership.
“I want the practice to grow.”
“We need a change.”
“I want the TEAM to be successful.”
How do you know how to get to the next level when you're not sure what level you’re on? The things we do start to become so routine that you can’t imagine another way. You’re so stuck in this linear path that you don’t realize your full potential.
Your dental practice is a business, and metaphorically speaking, your business is like a house. I live in an area experiencing population growth that exceeds the housing market so new homes are being built quickly. The foundation is poured first. It is the part of the home that all other things can be built on. Just like building a house, you must start with a solid foundation in your dental practice or it could wind up worthless. A company Mission, Vision and Core Values is the foundation of any business.
How solid is your foundation? Do you have the right proportion of water, paste and aggregate to achieve a solid surface; too dry it will be rough and porous; too wet, it will crack. Your team expects the mix to be perfectly proportioned and blended properly. Creating that formula could be a Blog (or 20!) in and of itself. But the fact is, for the mixture to EVER become solid, a chemical reaction must occur. This is your practice dynamic - and YOU need to cultivate it. You need to be the catalyst for growth, because your team craves leadership. As much as you want to believe your office manager has that part handled, it is you, doctor, who must lead.
“I define a leader as anyone who takes responsibility for finding the potential in people and processes, and who has the courage to develop that potential.” - Brene Brown, Dare To Lead: Brave Work. Tough Conversations. Whole Hearts.
I have seen dentists drooling with excitement after listening to a presentation from my boss and mentor, Dr. David Ahearn speak. They say, “I need this in my practice.” Docs are encouraged to stop by and see me for a copy of his book, Guide To Maximizing Productivity. We are likely to give this book out for free.
Dentists are analytical by nature - left brained as it were. Math, facts and linear thinking are some characteristics of those left-brainers. You have really good intentions but sometimes lack the implementation piece. You’re all good guys and gals who want to keep the peace. I have handed you a step by step handbook on tools to change, grow and be successful without ever knowing what your actual goals are. You have every tool in the shed to get results, yet you’re asking me for another copy of “The Guide” next year.
Our company knows a thing or two about dental practice growth - just look at our portfolio . I don’t want to harp on this whole lean dental practice culture thing but I really think I have to! A lean dental practice is powerful. It’s always striving for continuous improvement. It’s a great place to work. I coach over 35 dental practices each year implementing lean principles that increase production, reduce costs, improve quality and increase profits while improving employee morale. It’s all in the systems. Let me show you how “This Can All Be Easier”.
For help on how to set your practice up for success and help you attain your practice goals while growing your people, reach out to me! abachman@desergo.com But, you might want to hurry - as practices are emerging from COVID shut-downs, an increased number of dentists have invested in Reboot Practice Productivity Training, and availability is limited.
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